Viral Video Marketing
Reach Your Customers Dynamically Using Video Marketing Skills
Seen any funny videos lately? Maybe a friend sent you a blooper or a humorous collage? Emails are forwarded every day with links to YouTube, Torrent sites and many other video library websites. Have you ever heard the term Going Viral in association with Videos?
The watching and downloading of video files currently consumes the time, disk space and bandwidth usage of up 70 percent of ALL internet users WORLD WIDE. Think about it that’s MASSIVE! With all those videos being watched and re-watched how can a small business owner possibly capitalize and cash in on that? How can they secure and convert a captive audience?
The power, reach and impact of video marketing makes it a cost-effective, dynamic solution to reaching your potential demographic customer audience. You can have a simple video stating your products and services linked to your website which is then linked to your Google listing. This provides not only a direct way for the client to contact you it also gives that client a valuable preview of what you and your business has to offer them. If after watching your video the business client is motivated to pick up the phone then all you have to do is close the sale, appointment whatever.
A Picture Paints a Thousand Words
Having video marketing in your arsenal of tools is like having a sales person active 24/7 explaining your pitch or your offer whilst communicating and interacting with your clients on your behalf.
Videos never sleep…they are viewable from Anywhere in the World, Anytime of the Day at the Touch of a Button! For instance over 48 hours of video is uploaded to YouTube every minute that’s 2 days of video for every minute of every day…Staggering to think about isn’t it?
While most people leave their computers at home on a daily basis chances are they will have their mobile phone with them right now. Imagine if they were going through their emails or checking out YouTube when your message pops up…They see you have a video and simply out of curiosity they are drawn to open it right there and then. Most smart phones support YouTube, and what better way to get your name seen and heard?
But, you say, I have no way of creating a sleek, professional marketing video that will help my business! I’m no video expert!
Well you don’t need to be! Parents pay someone to babysit their kids so they can go out on the town and have a date night. Why not pay someone to look after your business marketing, claim the cost as a tax deduction and let an expert increase your audience while you concentrate on the things you are good at! Now that’s a win, win, win right there.
So how does a video go viral?
Like I said there is 48 hours of video uploaded to YouTube every minute and out of all of that footage only a very small percentage goes viral…That means that in excess of a million people view that video in a short space of time. Just remember pretty near everyone has access to videos. Suffice to say luck plays a big part in sending a video viral. It may attract the attention of a celebrity who airs it over the television where it is picked up by a larger audience who then refer it on to their network and so on and so forth. Generally viral videos are created by a level of unexpectedness or in other words their video just happened to be in the right place at the right time or covering the right subject at the right time…and who knows what will go viral tomorrow, what will be the new flavor of the month?
So while we at Dinkum Web Design can’t promise you that any video we create for you will go viral, nobody can, we understand how to convey messages to your clients to fulfill a need, create urgency, plug a niche, solve a problem and satisfy some form of curiosity.
We also understand how to network your video to get it to the best audience for your product or service whilst at the same time increasing your SEO rankings. Contact Dinkum Web Design Gold Coast by calling us on 0468 333 885 to get YOUR videos for YOUR products and services in front of your potential clients!