Internet Marketing – What is it?
So let’s cut through the mumbo-jumbo and get down to the nitty-gritty. For those of you that know nothing about Internet Marketing I’ll try to put it ever so simply: Internet Marketing is all about using proven strategies to create solutions to increase targeted traffic or clicks to your website, build an online audience, create a list of subscribing clients all with one purpose in mind…To make money on or off the internet.
That’s it…Not so hard is it? Short answer…Yes it is! Why? Because thousands and thousands of people compete every second of every minute of every day to do just that! Everyone wants to grab their slice of the Internet Marketing Pie and with millions of internet marketers, business owners and webmasters all mining and clamoring for internet gold it gets pretty congested on the road to riches and as such only a very small percentage of marketers ever actually succeed.
The essence of internet marketing is finding out what people want, what people need and what will make people act and then giving them a big, hearty serving. Trouble is, most people don’t really know what they want or, for that matter, whether they actually want anything at all because on the internet where you have constant Information Overload confusion reigns supreme. But think back, have you ever been Impulsive? Have you ever bought something you didn’t need or want or wasn’t shopping for? Have you ever fallen for a Sales Spiel? So what happened? Someone, somewhere knew how to create Desire in You by using Enthusiasm, Emotion and Urgency and you just couldn’t do without it, could you?
The KISS Formula
So how do you create Desire in your buyers? Well there’s a whole new topic right there but the best principle we can give anyone is to…Keep It Simple Stupid! The KISS Formula. Companies like Apple, Microsoft, Sony, Nintendo and Samsung and many more household names know how to create desire because their marketing mechanisms and strategies are based on using innovation and trends. They research the consumer, their buyer demographic, conduct market testing, they survey the consumer’s likes and dislikes and point their marketing strategies exactly where they need to but they are also masters of the KISS Formula. You do not need to complicate things where buying actions are concerned you need to simplify things. Like they say the shortest distance between two points is a straight line. So it stands to reason that you need to minimize the amount of actions a prospective buyer needs to make on your website to complete a transaction…Simple isn’t it?
Easy question to ask but hard question to answer because different things work for different people. Clever Internet Marketing Strategies can turn your website into gold. Let’s explore some of the various internet marketing techniques we employ at Dinkum Internet Marketing Gold Coast:
Direct Mail Marketing
Search Engine Marketing
Cost Per Action (CPA) Marketing
Pay Per Click (PPC) Marketing
Mobile and SMS Marketing
News, Print, Media, Leaflets, Billboards, Banners and much more
Now you can can choose to use one, some or all of these forms of internet marketing but like I said some may work and some may not and the upshot for failure could be costly. At Dinkum our Internet Marketing is handled by our partners Gold Coast Internet Marketing who are experts and specialists in these areas. We can arrange to get one of their resident experts to call out and visit you free of charge to analyse your market position and create a targeted internet marketing campaign to suit your needs and your budget. Every online business needs Internet Marketing to exist in this difficult economic climate. At Dinkum we feel that your online business deserves some quality specialised time with an Internet Marketing expert to maximize your online potential.